- Burger King Breakfast Menu TV -

Burger King - Couple

Burger King - Wake Up


- Wake up with BK -
click image to watch video of working site.

As part of the HCM New Breakfast launch campaign, “Love the Wakeup”,
we developed a microsite aimed to increase traffic during the AM day part through humorous, viral content.

The Idea
Now that BK® has a new Breakfast Menu, being woken up early isn’t always a bad thing.
This idea lets users send messages to their friends by choosing a wake-up character and personalizing
a pre-recorded message for that character to deliver and used social media extensions to amplify the messaging.